From Small To Big... I Make Ideas Happen.

Scroll down to see some of my favorite projects

St. Valentine's Day: Promotions
Some Things Shouldn't be Covered Up: Campaign
Challenge Raise funds for DCTADV (Designers and Creative Teams Against Domestic Violence) to help victims of family abuse during a global pandemic with uncertainty in all life aspects. Solution Design limited edition face masks with unique patterns, make the most afterthought product (of that time) into a statement.  The promotional advertising uses classical Italian paintings that depict different family members showing abuse while wearing the product.
Financial Freedom is a Couple Clicks Away: Campaign
Challenge Drive more online visits to Ocean Bank's website targeting business owners interested in loans aiming to improve bank's bouncing rate analytic. Solution It is a conceptual narrative where business owners are trapped in black humor, communicating that OceanBank.com offers them loans and is easy to find out online. The promotional advertising uses original black and white commissioned photography, adding a dramatic feel and Ocean Bank's blue as a metaphor for the light at the end of the tunnel.
Ours For The Taking: Brand Video
St. Patrick's Day: Social Content
Reclaimed: Brand Video
Lenny Kravitz’ Best Kept Secret Sweepstakes
Challenge Improve off-premise sales of Afrohead Rums targeting musicians, surfers, and people who drink rum. Solution A series of works with Lenny Kravitz that included visit his Bahamas house, photograph and video recording his lifestyle to tell the brand's story and how he relates to Afrohead Rums. We created the Lenny Kravitz’ Best Kept Secret Sweepstakes allowing fans to submit their voucher code on a microsite to win selected items curated by the artists.
Visit Florida: Interactive Guide
Challenge Establish Florida as the No. 1 travel destination in the world through a digital Visit Florida's Travel Guide featuring maps, beaches, events, deals, photos, hotels, activities, and attractions in North, Central, and South of Florida. Solution Create an App that can live offline and is available in different languages for Apple and Android users.  This product possessed an interactive map that allowed the user to calculate the route between important locations and gallery images of the most iconic things to do, hear, and see, which was an innovation at the time!
Romeo and Juliet: Photo Shoot