Credits
Doug Mitchell (copy)
Ross Feighery (Photographer)
Financial Freedom is a Couple Clicks Away: Campaign
Challenge Drive more online visits to Ocean Bank's website targeting business owners interested in loans aiming to improve bank's bouncing rate analytic. Solution It is a conceptual narrative where business owners are trapped in black humor, communicating that OceanBank.com offers them loans and is easy to find out online. The promotional advertising uses original black and white commissioned photography, adding a dramatic feel and Ocean Bank's blue as a metaphor for the light at the end of the tunnel.